Why PawPick exists

PawPick NZ is an independent pet product review site built for New Zealand dog and cat owners. No retailer sponsorship. No paid placements. Just honest, NZ-specific advice.

The problem we noticed

Search for "best dog food NZ" and you'll find retailer blog posts from companies selling the products, generic international guides that don't know what's on NZ shelves, and Reddit threads from three years ago. Cat owners have it even worse.

New Zealand pet owners deserve independent, locally relevant buying guides — written for people who want real answers, not a category page dressed up as journalism.

What we do

We research, compare, and review pet products available in New Zealand. Our focus areas:

• Dog food — pillar guides, breed-specific advice, brand reviews
• Cat food — buying guides, life-stage nutrition, NZ brand coverage
• Parasite treatments — flea, tick, and worm product comparisons with NZ pricing
• Gear and accessories — beds, harnesses, crates, and more

Our editorial standards

Every article on PawPick is written with these principles:

• NZ-first context. We cover products available in New Zealand, with NZ pricing and retailer information. No "check Amazon US" suggestions.
• Independence. No brand has paid to appear on PawPick. We don't accept free products for review. Our recommendations are based on research, ingredient analysis, and real-world value.
• Honesty about trade-offs. Every product has a downside — usually price. We don't pretend otherwise. If a cheaper option is good enough for most dogs, we'll say so.
• Vet-informed, not vet-replacing. Our content is informed by veterinary nutrition principles, but we always recommend consulting your vet for individual health decisions.

How we make money

PawPick may earn a commission when you purchase through affiliate links on our site. This doesn't affect which products we recommend — our editorial picks are made independently, and we link to retailers regardless of whether they have an affiliate programme.

For example, PetDirect is often the cheapest NZ option and we recommend them frequently — but they don't have an affiliate programme. We link to them anyway because it's the right recommendation.

What's next

PawPick is new. We're building out our content library with a focus on the gaps we've identified in NZ pet content: breed-specific feeding guides, NZ-made brand reviews, senior pet nutrition, and independent parasite treatment comparisons.

If you have a suggestion for content we should cover, or you've spotted something we got wrong, we'd genuinely like to hear about it.